Have fun and express it.
Designed a fun and dynamic brand identity for Dichavao, an online gift store offering practical products with original illustrations and universal sayings.
Overview
Dichavao required a fresh, playful brand identity to represent its tagline “Have fun and express it”. The store offers everyday items like mugs and notebooks, enhanced with unique illustrations and timeless sayings, making each product both functional and a conversation piece.
About the Client
Dichavao is a personal venture created with the goal of bringing positive value to society by emphasizing what unites us as human beings. The founder believes that, despite cultural differences, we all face the shared challenge of navigating life. Through universal sayings and witty expressions, Dichavao seeks to foster a sense of connection and positivity across cultures.
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INSPIRATION
The brand identity was inspired by the universal truth that proverbs and sayings transcend cultures, connecting people through shared wisdom and humor. Combining bright colors and bold illustrations, the logo and overall design reflect a playful, optimistic vibe. The parrot, as the central logo element, symbolizes expression and communication, perfectly aligning with Dichavao’s mission to bring joy and connection through everyday items.
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http://“Designing Dichavao was a personal journey. This brand identity perfectly represents the core of what I wanted to achieve: bringing people together through humor, wisdom, and expression. It’s exciting to see how the design connects with people from different walks of life.”
Daniel Plutin, Frank Barthelemy
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Owners
