Overview
VIVI’S COOK needed a brand identity that communicated their commitment to healthy eating through homemade meals. At the heart of the business is Vivi, the talented home cook who crafts nutritious dishes with love. The logo showcases a fun and memorable character, representing Vivi herself, combining a warm and approachable style that appeals to families and health-conscious customers alike.
About the Client
VIVI’S COOK is a Miami-based family business, where Vivi, the head chef, prepares wholesome, balanced meals designed to support a healthy lifestyle. Their menu is thoughtfully created to balance both flavor and nutritional value, ensuring every meal not only satisfies hunger but also promotes functional balance and well-being.
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INSPIRATION
The inspiration for VIVI’S COOK’s brand identity stems from the warmth and care that comes with home-cooked meals. The design centers on Vivi, who is symbolized by a friendly, red-haired character that represents her personality and cooking passion. The circular design emphasizes the unity and care in every dish, while the green and red color scheme reflects freshness, vitality, and love for healthy eating.
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“Working with Daniel to bring VIVI’S COOK to life was an incredible experience. He truly understood our vision and created a brand identity that reflects the heart and soul of our family business. The logo is fun, approachable, and perfectly captures our commitment to healthy, homemade meals. We couldn’t be happier with the result!”
Vivis
,
Owner
