Overview
Dichavao needed a fresh, playful brand identity to embody its tagline, “What People Say” The store offers a curated selection of everyday gifts—like t-shirts, mugs, and practical items for everyone—each enhanced with unique illustrations and timeless sayings. Every product is designed to be both functional and a conversation piece, bringing a touch of joy and personality to daily life.
About the Client
Dichavao is a personal venture I started with my friend and fellow designer, Frank, with the goal of bringing positive value to society by highlighting what unites us as human beings. We believe that, despite cultural differences, we all share the common journey of navigating life’s ups and downs. Through universal sayings and witty expressions, Dichavao aims to foster a sense of connection and positivity that transcends cultural boundaries.
No items found.
INSPIRATION
The brand identity draws inspiration from the universal human experience, where proverbs and sayings transcend cultural boundaries, connecting people through shared wisdom and humor. Bright colors and bold illustrations come together to create a logo and design language that exudes playfulness and optimism. At the heart of the logo is the parrot, a symbol of expression, perfectly embodying Dichavao’s mission: to spark joy and foster connection through thoughtfully crafted everyday items.
No items found.
“Designing Dichavao has been a personal journey in exploring what truly connects us. Guided by a mission to bring positive value to society, Dichavao aims to create enriching experiences that unite people through humor, wisdom, and self-expression. It’s inspiring to see how design resonates across diverse backgrounds, building connections that transcend boundaries.”
Daniel Plutin, Frank Barthelemy
,
Owners
