Rhythm that transcends borders.
Developed a bold, modern brand identity for Cimafunk, a Cuban musician whose originality and international success are reflected in his visual aesthetics.
Overview
Cimafunk needed a visual identity that mirrored his innovative music style and contemporary spirit. The brand identity was crafted to complement his musical evolution and global appeal, helping him stand out in the competitive Latin and international music scene. The simplicity and modernity of the design reflect the essence of his music, further strengthening his growing brand presence.
About the Client
Cimafunk is a Cuban artist whose blend of funk and Cuban rhythms has gained international acclaim. He has performed at numerous international festivals and earned a Grammy nomination in 2023 for Best Latin Rock or Alternative Album. His music pushes boundaries, blending Afro-Cuban heritage with funk, creating a unique and vibrant sound that resonates across cultures.
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INSPIRATION
Inspired by the energy and creativity of Cimafunk’s music, the visual identity was designed to be simple, yet striking, focusing on a minimalist aesthetic that contrasts with the rich, vibrant rhythms of his sound. The identity balances modernity and tradition, just like his music. This unique combination of simplicity and innovation positions Cimafunk as a global artist, expanding his reach beyond Cuban borders.
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Music is my way of communicating with the world, and having a visual identity that speaks to my style and spirit is essential. This design feels authentic and brings the energy of my music to life, helping me connect with audiences worldwide.
Erik Alejandro
,
Ciamfunk
