Overview
Cimafunk needed a visual identity that mirrored his innovative music style and contemporary spirit. The brand identity was crafted to complement his musical evolution and global appeal, helping him stand out in the competitive Latin and international music scene. The simplicity and modernity of the design reflect the essence of his music, further strengthening his growing brand presence.
About the Client
Erik Alejandro, also known as Cimafunk, is a Cuban artist renowned for his fusion of funk with African and Cuban rhythms, gaining him international acclaim. He has performed at numerous prestigious festivals and earned Grammy nominations in both 2023 and 2024. His music breaks barriers, blending Afro-Cuban heritage with funk to craft a unique, vibrant sound that connects with audiences across the globe.
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INSPIRATION
Inspired by Cimafunk’s energy and creativity, the visual identity is designed to be simple yet powerful, with a minimalist aesthetic that contrasts the vibrant richness of his sound. This identity strikes a balance between modernity and tradition, positioning Cimafunk as a global brand that transcends Cuban borders, amplifying his international presence.
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Music is my way of communicating with the world, and having a visual identity that speaks to my style and spirit is essential. This design feels authentic and brings the energy of my music to life, helping me connect with audiences worldwide.
Erik Alejandro
,
Ciamfunk
