Here to bring your vision to life.
Based in the vibrant heart of Rome, Italy, I’m more than just a freelance designer—I’m your creative partner.
Hi, I’m Daniel Plutin, My journey in design is driven by one core mission: to help you connect your purpose with others—and with yourself.
I have a passion for minimalist design, but what truly excites me is crafting visuals that tell a story. Whether it's a logo, website, or complete brand identity, my aim is to create designs that inspire, spark joy, and leave a lasting impact.
Which Makes Me a Good Choice
Customer-Focused, Holistic Vision
I take a comprehensive approach to every project, understanding not just the design needs but the overall business objectives. By considering the big picture, I create solutions that align with your brand's purpose and connect deeply with your audience.
Passion for Details and Integrated Design
From graphic elements to web design, I obsess over the details. My ability to blend aesthetics with functionality ensures that every project has a seamless, unified vision, bringing your brand to life across all platforms.
My design process
01 Brief & Research
I begin by analyzing your brief and moodboard, distilling them into essential key metrics. Then, I dive into industry research, competitor analysis, and a deep understanding of your audience—this research not only shapes your brand identity but also informs the web design strategy.
02 Word Mapping
Keywords from the brief are expanded through word associations, guiding both the visual exploration of your brand and the content strategy for the website. These associations help align the brand’s message with the design direction and website structure.
03 Initial Ideas
Quick sketches of multiple brand concepts are created alongside wireframes for the website layout. The most promising ideas, both for brand identity and web design, are selected for further refinement.
04 Idea Development
I refine 3-5 strong brand concepts, integrating colors, typography, and patterns, while also developing the website design—ensuring a cohesive look across all platforms. I test these ideas digitally, focusing on both aesthetic and functional aspects of the site, from UI/UX elements to responsive design.
05 Presentation
I present the final brand design with mockups, including how your visual identity will appear on key touchpoints like the website, business cards, and other branded materials. The web design will also be showcased with responsive previews, illustrating how your site will function across devices. We will discuss all decisions in a detailed video presentation.
06 Final or Feedback
Your feedback is incorporated, and any revisions are made. Once the designs are approved, I finalize the brand assets (such as brand guidelines) and proceed to develop the website on Webflow. After development, we test the site thoroughly before launch to ensure it’s fully functional and optimized. You’ll be provided with all the assets needed for a successful launch.