I am a Cuban graphic designer based in Rome. For me, the design is very important because it opens the possibility of interacting with people. Mostly I create Brands identity and I find it very exciting to create concepts for products, services, and organizations and translate important values and ideas into images and emotions. I feel that design achieves a positive connection with society, visualizing stories and good life practices. When designing, I always try to focus on the main idea for communicating the essentials and the really important facts to the consumer.
Degree in Graphic Design in 2010 at the Institute Superior of Design of Havana, Cuba (ISDI). I have collaborated with academic and cultural institutes, technological, environmental, governmental organizations and ONGs. I accumulate experience in creating strategies and concepts for communication campaigns, corporate brands and visual identity with the help of illustration, photography, animation, typography, web design and digital marketing.